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The Insights Blog

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Practical perspectives on Salesforce, Agentforce, and enterprise AI, written by the engineers and architects who ship it.

Editor's pick
15 Common Implementation Mistakes That Cost Companies Time & Money
Blogs
·15 min read

15 Common Implementation Mistakes That Cost Companies Time & Money

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28 articles matching "Marketing"

Salesforce Marketing Cloud Next vs. MCE, MCAE, MCG, and MCA
Marketing
·3 min read

Salesforce Marketing Cloud Next vs. MCE, MCAE, MCG, and MCA

Compare Salesforce Marketing Cloud Next vs. MCE, MCAE, MCG & MCA to explore key differences in tools, roles & engagement strategies.

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Salesforce Unveils Marketing Cloud Next
Marketing
·5 min read

Salesforce Unveils Marketing Cloud Next

Salesforce unveils Marketing Cloud Next, introducing agentic marketing tools to drive smarter, scalable customer engagement at every touchpoint.

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Is Marketing Cloud Growth Signalling the End for ExactTarget?
Marketing
·4 min read

Is Marketing Cloud Growth Signalling the End for ExactTarget?

Is Marketing Cloud Growth signaling the end for ExactTarget? Discover how Salesforce's strategy shift could phase it out.

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Well-Architected Principles for Salesforce Marketing Success
Development
·7 min read

Well-Architected Principles for Salesforce Marketing Success

Unlock Salesforce marketing success by leveraging the power of Well-Architected principles to build scalable, efficient, and aligned solutions.

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Top 10 Summer '25 Salesforce Marketing Updates You Shouldn't Miss
Releases & Events
·4 min read

Top 10 Summer '25 Salesforce Marketing Updates You Shouldn't Miss

The top 10 Summer '25 Salesforce Marketing Updates and how they can boost your campaigns with AI, analytics, and automation.

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Salesforce Personalization vs Marketing Cloud Personalization
Marketing
·3 min read

Salesforce Personalization vs Marketing Cloud Personalization

Salesforce Personalization vs Marketing Cloud Personalization: CRM AI for B2B vs real-time digital personalization for B2C. Choose by sales/marketing needs.

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How AI is Changing Salesforce Marketing in 2025
Agentforce & AI
·7 min read

How AI is Changing Salesforce Marketing in 2025

Salesforce Marketing in 2025 focuses on AI-driven personalization, automation, data-driven insights, and seamless customer engagement.

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Difference Between Salesforce Sales Cloud and Marketing Cloud
Sales & Commerce
·8 min read

Difference Between Salesforce Sales Cloud and Marketing Cloud

Sales Cloud and Marketing Cloud enhances multi-channel marketing. Together, they drive seamless customer engagement.

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AI-Driven Insights for Salesforce Marketing Automation
Agentforce & AI
·16 min read

AI-Driven Insights for Salesforce Marketing Automation

Salesforce Marketing Automation uses AI to personalize campaigns, automate tasks, and optimize strategies, boosting efficiency and engagement.

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