Google CAPI pushes enhanced conversions and offline conversion imports from Salesforce to Google Ads and GA4, so bidding and reporting reflect the deals you actually close.
If Google only sees form submissions, it bids for more form submissions, good or bad. Revenue lives in Salesforce, and getting it back into Google Ads by hand is slow and unreliable.
✕
Ad spend judged on form fills
Google never sees which leads became revenue.
✕
Manual offline imports
CSV uploads that are late, partial or forgotten.
✓
Closed deals back in Google Ads
Enhanced and offline conversions sent automatically from Salesforce.
Features
Enhanced and offline conversions, automated.
Decide which pipeline stages count as conversions, then send them to Google Ads and GA4 automatically.
Enhanced Conversions
Send hashed first-party data with conversions so Google can match them more accurately.
Offline Conversion Import
Send qualified leads and closed deals from Salesforce back to the clicks that produced them.
GA4 Event Streaming
Stream CRM milestones to GA4 so analytics reflects real outcomes.
Multi-account Support
Route conversions to the right Google Ads account for each brand or region.
Attribution Reporting
See which campaigns and keywords turn into pipeline and revenue.
Privacy-first Design
Identifiers are hashed and consent is respected before anything is sent.
Capabilities
Built for accurate bidding and reporting.
Smarter bidding
Google bids toward conversions that become revenue, not just leads.
No manual uploads
Conversions are sent automatically as records change in Salesforce.
Aligned reporting
Ads and analytics numbers that match your CRM.
Stage-based conversions
Choose which lead and opportunity stages count, and their values.
No custom code
Configure mappings instead of maintaining scripts.
Supported by iTechCloud
Setup, conversion verification and ongoing support.
What you can send
From click to closed deal.
Lead conversions
Form fills and new leads matched to Google clicks.
Qualified pipeline
MQL, SQL and opportunity stages as conversions with values.
Closed revenue
Won deals imported with their value for revenue-based bidding.
GA4 milestones
CRM events streamed to GA4 for full-funnel analytics.
How it works
From conversion plan to verified imports.
01
Discovery call
We learn how your team works today and confirm Google CAPI fits your org and use case.
02
Live demo on your scenario
A walkthrough built around your objects, fields and processes, not a generic script.
03
Install in a sandbox
We install and configure in a sandbox first, so you can test safely with real data.
04
Configure & test
Settings, permissions and mappings tuned with your admins, then tested end to end.
05
Go live & train
Deploy to production and train the people who will use it every day.
06
Support & improve
Ongoing support, updates and improvements as your needs grow.
Get started
Start with key conversions, add accounts as you grow.
See the connector on your data, then go live with guided setup and conversion verification.
Conversions flow from Salesforce to Google Ads and GA4, with support for multiple ad accounts.
Salesforce
MuleSoft
Tableau
Slack
AWS
Google Cloud
FAQ
Google enhanced conversions, answered.
A Google Ads feature that sends hashed first-party data, such as an email address, with a conversion so Google can match it to an ad click more accurately.
Sending conversions that happen outside the website, such as a deal closed by sales, back to Google Ads so they count toward the campaign that produced the lead.
Yes. CRM milestones can be streamed to GA4 so analytics reflects real outcomes, not only website events.
Yes. Conversions can be routed to different accounts, for example by brand or region.
Yes. Meta CAPI covers Meta, and the CAPI Connector Suite installs both together.
Revenue teams tying real pipeline outcomes back to Google Ads.
Ready to bid on revenue, not form fills?
Book a demo. We will map your pipeline stages to Google conversions.
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