The CAPI Connector Suite combines our Meta CAPI and Google CAPI connectors, so one setup sends consistent, consent-aware conversion events from Salesforce to Meta, Google Ads and GA4.
Setting up Meta and Google separately doubles the work and often defines conversions differently for each. The suite uses one event plan and one set of mappings for both platforms.
✕
Two platforms, two setups
Separate projects for Meta and Google, done twice.
✕
Numbers that never match
Each ad platform sees a different slice of the funnel.
✓
One install, both platforms
Consistent events to Meta, Google Ads and GA4 from Salesforce.
What is included
Both connectors, one event plan.
Define your conversions once, then send them to every platform that needs them.
Meta Conversions API
Server-side events to Meta with deduplication against the pixel.
Google Enhanced Conversions
Hashed first-party data with conversions for better Google Ads matching.
Offline Conversion Import
Qualified leads and closed deals sent back to Google Ads.
GA4 Event Streaming
CRM milestones streamed to GA4 for full-funnel analytics.
One Event Plan
Define conversions and mappings once, used by both connectors.
Unified Monitoring
See delivery status for every platform in one place.
Capabilities
Consistent, private and measurable.
Half the setup
One implementation instead of two separate projects.
Consistent numbers
The same conversion definitions on every platform.
Better optimisation
Both platforms learn from real downstream results.
Privacy first
Consent checks and hashing applied the same way everywhere.
No custom code
Configuration, not scripts to maintain.
Supported by iTechCloud
Setup, verification and ongoing support for both connectors.
What you can send
Full-funnel events, everywhere you advertise.
Lead events
New leads and form submissions, to both platforms.
Qualified pipeline
MQL, SQL and opportunity stages with values.
Closed revenue
Won deals for revenue-based optimisation.
Custom milestones
Any event your business measures.
How it works
One plan, two platforms, verified.
01
Discovery call
We learn how your team works today and confirm the CAPI Connector Suite fits your org and use case.
02
Live demo on your scenario
A walkthrough built around your objects, fields and processes, not a generic script.
03
Install in a sandbox
We install and configure in a sandbox first, so you can test safely with real data.
04
Configure & test
Settings, permissions and mappings tuned with your admins, then tested end to end.
05
Go live & train
Deploy to production and train the people who will use it every day.
06
Support & improve
Ongoing support, updates and improvements as your needs grow.
Get started
Start with key events on both platforms.
See the suite on your data, then go live with guided setup and event verification.
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