Meta CAPI is a Salesforce connector for the Meta Conversions API. It sends accurate, consent-aware conversion events server-side, so you recover attribution lost to browser restrictions and Meta optimises on real results.
Cookie restrictions, ad blockers and offline sales mean many conversions never reach Meta. Campaigns then optimise for the wrong audience, and reported return on ad spend drifts away from what your CRM shows.
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Conversions the pixel never sees
Browser restrictions and ad blockers hide real results.
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Campaigns optimised on bad data
Meta learns from incomplete signals and spends accordingly.
✓
Server-side events from your CRM
Accurate, consent-aware conversions sent straight from Salesforce.
Features
Server-side tracking, built for Salesforce.
Map the conversions that matter, from lead to closed deal, and send them to Meta reliably.
Server-side Events
Send conversion events from Salesforce to Meta directly, independent of browsers and ad blockers.
Event Deduplication
Match server and pixel events so each conversion is counted once.
Consent-aware Sending
Only send events for people who have agreed, in line with your consent records.
Campaign Attribution
Tie leads, opportunities and closed deals back to the Meta campaigns that produced them.
Easy Field Mapping
Map Salesforce objects and fields to Meta event parameters in configuration.
Delivery Monitoring
See what was sent, what was accepted and what needs attention.
Capabilities
Accurate, private and measurable.
Better optimisation
Meta learns from real downstream results, not only form fills.
Full-funnel events
Send lead, qualified, opportunity and won events as they happen in Salesforce.
Privacy first
Hashed identifiers and consent checks built into every event.
Trustworthy reporting
Ad platform results that line up with what your CRM shows.
No custom code
Configure events and mappings instead of maintaining scripts.
Supported by iTechCloud
Setup, event verification and ongoing support.
What you can send
Every stage of the funnel, not just the form fill.
Lead events
New leads and form submissions captured in Salesforce.
Qualification events
Leads that reach MQL or SQL, so Meta finds more like them.
Offline conversions
Deals closed by sales, sent back as purchase events.
Custom events
Any milestone your business measures, mapped to Meta events.
How it works
From event plan to verified delivery.
01
Discovery call
We learn how your team works today and confirm Meta CAPI fits your org and use case.
02
Live demo on your scenario
A walkthrough built around your objects, fields and processes, not a generic script.
03
Install in a sandbox
We install and configure in a sandbox first, so you can test safely with real data.
04
Configure & test
Settings, permissions and mappings tuned with your admins, then tested end to end.
05
Go live & train
Deploy to production and train the people who will use it every day.
06
Support & improve
Ongoing support, updates and improvements as your needs grow.
Get started
Start with key events, add more as you grow.
See the connector on your data, then go live with guided setup and event verification.
Events are sent from Salesforce to Meta server-side, alongside your existing pixel, with deduplication so nothing is counted twice.
Salesforce
MuleSoft
Tableau
Slack
AWS
Google Cloud
FAQ
Meta Conversions API, answered.
It is Meta’s server-side way to receive conversion events. Instead of relying only on the browser pixel, your systems send events directly to Meta, which is more reliable when browsers block tracking.
Usually yes. The connector works alongside the pixel and deduplicates events, so conversions seen by both are counted once.
Events are only sent where consent allows, and personal identifiers are hashed before they leave Salesforce.
Yes. Any stage recorded in Salesforce, including deals closed by your sales team, can be sent as a conversion event.
Yes. Google CAPI covers Google Ads and GA4, and the CAPI Connector Suite installs both together.
Marketing teams protecting attribution and return on ad spend in a cookieless world.
Ready to give Meta the full picture?
Book a demo. We will map your conversion events and show them arriving in Meta.
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