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Salesforce · Retail & eCommerce

Transform Retail & eCommerce with Salesforce + AI

Helping retailers and brands connect storefronts, stores, marketing, orders and service on Salesforce, with unified shopper data, clear attribution and AI-driven personalisation at the core.

Discover
Browse
Checkout
Fulfil
360° Shopper 360
360°
shopper view
🤖
AI Shopping Agent
grounded in your catalogue
1
unified commerce platform
10+
Years delivering Salesforce
40+
Certified Salesforce experts
200+
Enterprise projects delivered
100+
Salesforce certifications
98%
Average client satisfaction
Digital transformation for retail

We don’t just implement Salesforce. We help you run one unified commerce operation.

From the first ad click and product search to checkout, fulfilment, returns and repeat purchase, we connect every step of the shopper journey on one platform.

Unified Commerce

Sell consistently wherever your customers shop.

✓B2C and B2B storefronts on one platform
✓Shared catalogue, pricing and promotions
✓Click-and-collect and ship-from-store
✓Distributed order management
The problem

Retail challenges we solve

Growing retailers and brands hit the same walls. Here’s where we make the difference.

Fragmented shopper data

Online, store, loyalty and service data sit in separate systems with no single view of the customer.

How we solve it ↻
✓
iTechCloud solves it

Data Cloud unifies profiles, orders and engagement into one shopper 360.

Unclear marketing attribution

Browser tracking gaps and offline sales make it hard to see which campaigns actually drive revenue.

How we solve it ↻
✓
iTechCloud solves it

Server-side Meta and Google conversion tracking sent from Salesforce, tied to real orders.

Disconnected channels

Web, marketplace, app and store run on different stacks with different prices, stock and promotions.

How we solve it ↻
✓
iTechCloud solves it

Commerce Cloud and Order Management give one commerce operation across channels.

Generic shopping experiences

Every visitor sees the same products, offers and messages regardless of intent or history.

How we solve it ↻
✓
iTechCloud solves it

AI-driven recommendations, search and content personalised to each shopper.

Inventory and order blind spots

Stock visibility is poor, so orders are split badly, delayed or cancelled.

How we solve it ↻
✓
iTechCloud solves it

Distributed order management with real-time availability and smart routing.

Overloaded customer service

Where-is-my-order and returns questions flood agents who lack order context.

How we solve it ↻
✓
iTechCloud solves it

Service Cloud and AI agents resolve routine requests with full order history.

Weak loyalty and retention

Loyalty schemes run in isolation and rarely shape offers or service.

How we solve it ↻
✓
iTechCloud solves it

Loyalty Management connected to marketing, commerce and store experiences.

Manual B2B and wholesale selling

Trade buyers still order by email, spreadsheet and phone.

How we solve it ↻
✓
iTechCloud solves it

B2B Commerce and Consumer Goods Cloud for self-service reordering and field teams.

Why Salesforce

Siloed retail systems vs unified commerce

Capability
Traditional CRM
Salesforce Commerce Cloud
Shopper view
✕Split across eCommerce, POS, email and loyalty tools
✓One shopper 360 across every channel and touchpoint
Attribution
✕Browser pixels and last-click guesswork
✓Server-side conversions tied to real orders and customers
Personalisation
✕Static segments and one-size-fits-all offers
✓AI-driven recommendations and journeys per shopper
Orders and inventory
✕Separate stock pools per channel
✓Distributed order management with shared availability
Customer service
✕Agents switch screens to find an order
✓Order, return and loyalty context in one console
AI readiness
✕Data too scattered to use
✓Grounded AI on unified, consented data
The complete flow

The complete shopper journey

Every stage from first impression to repeat purchase, connected, automated and measurable. Select any step to see how it works.

01

Discover

Ads, search and social campaigns reach the right audiences from unified segments.

Capabilities

Solutions we offer

A complete retail technology stack: commerce, marketing, AI, data and integrations.

CO
Commerce 4 capabilities
B2C Commerce →
B2B Commerce →
Order Management →
Consumer Goods Cloud →
MK
Marketing 3 capabilities
Marketing Cloud →
Loyalty Management →
Meta & Google CAPI →
AI
AI & Automation 3 capabilities
Agentforce →
Einstein →
Flow automation →
SV
Service 3 capabilities
Service Cloud →
Experience Cloud →
SMS & WhatsApp →
DA
Data & Analytics 3 capabilities
Data Cloud →
Tableau →
CRM Analytics →
IN
Integration 3 capabilities
MuleSoft →
ERP & POS connectors →
Marketplace APIs →
AI-Powered

AI-powered retail transformation

Governed AI agents that work alongside your merchandising, marketing and service teams, recommending products, answering shoppers and resolving orders, always grounded in your own catalogue and data.

AI Shopping Agent

Helps shoppers find, compare and choose products in natural language, grounded in your catalogue and stock.

Order Service Agent

Answers where-is-my-order questions and starts returns or exchanges, handing off to staff when needed.

Product Recommendations

Suggests relevant products on site, in email and in service conversations based on behaviour.

Product Content

Drafts product descriptions and attributes for merchandisers to review and publish.

Smart Segmentation

Builds audiences from unified data, such as lapsing buyers or likely high-value customers.

Churn Signals

Flags shoppers whose engagement or purchase pattern suggests they may drift away.

Campaign Copy

Drafts on-brand email, SMS and ad copy variants for each segment and journey.

Commerce Insights

Explains trends in sales, conversion and campaign performance in plain language.

Why iTechCloud

A partner that understands retail, not just Salesforce.

10+ years of Salesforce delivery, a certified team and hands-on commerce, marketing and data experience, built around consent and measurable growth.

Global Delivery Dedicated Commerce & Marketing Team Agile Delivery Salesforce Partner since 2017 Consent-first Data Design
10+
Years delivering Salesforce
40+
Certified Salesforce experts
200+
Enterprise projects delivered
100+
Salesforce certifications
98%
Average client satisfaction
Our IP

Accelerators built for retail

Reusable assets that cut time off delivery and de-risk your commerce and marketing rollout.

Commerce Starter

A starting storefront setup, catalogue structure and checkout flows to configure, not build from scratch.

Meta & Google CAPI Connectors

Server-side conversion tracking from Salesforce to Meta and Google for clearer attribution.

Shopper 360 Data Model

Data Cloud mappings for online, store, loyalty and service data into unified profiles.

Retail Journey Library

Welcome, browse, abandoned-cart, post-purchase and win-back journeys ready to adapt.

Retail Integration Patterns

Reusable MuleSoft patterns for ERP, POS, payments and fulfilment systems.

Shopper Agent Templates

Agentforce topics and guardrails for product questions, orders and returns.

Connected architecture

One integration ecosystem

Salesforce at the core, connected to the storefronts, ERP, POS, fulfilment and ad platforms that run your business.

SF
Salesforce Platform
CRM · AI · Data · Experience, the single source of truth
SH
Shopify
Commerce
AC
Adobe Commerce (Magento)
Commerce
SP
SAP
ERP
MD
Microsoft Dynamics
ERP
PS
POS systems
Stores
PG
Stripe / Adyen / PayPal
Payments
WM
WMS & 3PL
Fulfilment
AM
Amazon & marketplaces
Channels
ME
Meta Conversions API
Advertising
GA
Google Ads & GA4
Advertising
KL
Klaviyo & email tools
Engagement
WA
WhatsApp
Engagement
How we work

Our engagement model

01

Consulting

Understand your channels, shopper journeys, data and growth goals.

02

Design

Design the shopper 360, commerce flows, attribution and data model.

03

Build

Configure commerce, marketing and integrations in agile sprints.

04

Validate

Test checkout, orders, tracking and data with merchandising and service users.

05

Launch

Phased go-live planned around trading peaks, with team training.

06

Optimise

Managed support, testing, new capabilities and AI roadmap over time.

FAQ

Questions, answered

Salesforce brings commerce, marketing, service, loyalty and data onto one platform, so retailers and brands can run unified commerce, measure marketing properly and personalise every interaction with AI.
Not necessarily. We can implement Salesforce Commerce Cloud, or keep your existing storefront and connect it to Salesforce for data, marketing, service and loyalty.
We send conversion events server-side from Salesforce to Meta and Google using our CAPI connectors, linking ad spend to real orders, including offline and store sales, rather than relying on browser pixels alone.
Yes. We integrate systems such as SAP, Microsoft Dynamics, POS platforms, payment gateways, WMS and 3PL partners, typically with MuleSoft or native APIs.
We design consent capture, preference management and data governance into the solution, aligned with GDPR, CCPA and your local data protection laws.
Yes, with the right guardrails. We ground AI in your governed catalogue and customer data, respect consent and use the Einstein Trust Layer for data protection.
Yes. We deliver B2B Commerce for self-service trade ordering and Consumer Goods Cloud for field sales and retail execution.
Yes. Our managed services cover support, enhancements, release management, peak-season readiness and an ongoing AI and personalisation roadmap.
Salesforce Partner · Retail & eCommerce

Ready to build unified commerce with Salesforce + AI?

Book a strategy session and see how a unified, AI-powered platform transforms how you attract, convert, serve and retain shoppers.