Salesforce Opens Agentforce 360 for ISVs to Build AI Agents

Salesforce has taken a major step forward in the evolution of enterprise AI by opening Agentforce 360 for ISVs, enabling independent software vendors to build, customize, and distribute powerful AI agents directly on the Salesforce platform. This move strengthens Salesforce’s position as a leading AI platform for ISVs, while creating new opportunities for partners to innovate, scale, and monetize AI-driven solutions across industries.

With businesses increasingly seeking intelligent automation, personalized experiences, and data-driven decision-making, Salesforce Agentforce 360 arrives at a critical moment. It empowers ISVs to create secure, scalable, and enterprise-ready Salesforce Agentforce AI agents that integrate deeply with Salesforce’s ecosystem.

What Is Salesforce Opens Agentforce 360?

Salesforce Agentforce 360 is an advanced AI framework designed to help partners and ISVs develop intelligent agents that can reason, act, and deliver outcomes across Salesforce applications. Unlike traditional automation tools, Agentforce 360 focuses on autonomous and semi-autonomous AI agents capable of handling complex workflows, understanding business context, and interacting naturally with users.

By opening Agentforce 360 to ISVs, Salesforce is extending its AI capabilities beyond internal products and empowering partners to build domain-specific AI agents tailored to real-world business needs.

At its core, Salesforce Agentforce 360 for ISVs combines:

• Salesforce’s trusted data layer
• Generative AI and reasoning capabilities
• Secure, enterprise-grade governance
• Seamless integration with CRM, analytics, and workflows

This makes it easier for ISVs to innovate while maintaining Salesforce’s high standards for trust, compliance, and scalability.

Why Salesforce Openes Agentforce 360 to ISVs

Salesforce’s decision to open Agentforce 360 is driven by three key market trends:

1. Rising Demand for AI-Powered Business Solutions

Enterprises no longer want isolated AI tools. They want AI embedded directly into their workflows sales, service, marketing, finance, and operations. ISVs are uniquely positioned to deliver these specialized solutions using Agentforce 360.

2. Partner-Led Innovation

Salesforce has long relied on its partner ecosystem to drive innovation. Opening Agentforce 360 allows ISVs to experiment faster, build vertical-specific AI agents, and deliver value that Salesforce alone cannot address at scale.

3. Platform-First AI Strategy

With Agentforce 360, Salesforce reinforces its strategy of becoming the preferred AI platform for ISVs, rather than just an application provider. This ensures long-term platform stickiness and ecosystem growth.

Key Features of Salesforce Opens Agentforce 360 for ISVs

1. Intelligent AI Agents with Business Context

Agentforce 360 enables ISVs to build AI agents that understand CRM data, customer history, and operational workflows. These agents don’t just respond they reason, predict, and take action.

2. Native Salesforce Integration

AI agents built on Agentforce 360 integrate seamlessly with:

• Sales Cloud
• Service Cloud
• Marketing Cloud
• Data Cloud
• Flow and automation tools

This ensures a consistent experience across Salesforce products.

3. Secure and Trusted AI Foundation

Trust is central to Salesforce’s AI strategy. Agentforce 360 includes built-in governance, permission controls, and compliance features, ensuring ISVs can deliver AI responsibly.

4. Customization and Extensibility

ISVs can tailor Salesforce Agentforce AI agents to specific industries such as healthcare, finance, retail, manufacturing, and SaaS. This flexibility allows partners to create differentiated solutions.

Benefits for Independent Software Vendors (ISVs)

Opening Agentforce 360 unlocks several advantages for ISVs:

Faster Time to Market

With pre-built AI capabilities and Salesforce infrastructure, ISVs can focus on innovation instead of building AI systems from scratch.

New Revenue Streams

ISVs can monetize AI agents through:

• AppExchange listings
• Subscription-based AI services
• Usage-based pricing models

Enterprise-Grade Scalability

Agentforce 360 is built on Salesforce’s cloud infrastructure, ensuring ISV solutions scale effortlessly as customer demand grows.

Competitive Differentiation

ISVs leveraging Salesforce Agentforce 360 for ISVs gain a competitive edge by offering AI-driven products that integrate deeply with customers’ existing Salesforce environments.

Salesforce Agentforce AI Agents: Real-World Use Cases

Customer Support Automation

AI agents can resolve common service requests, escalate complex issues, and provide agents with real-time recommendations improving resolution times and customer satisfaction.

Sales Intelligence and Forecasting

Salesforce Agentforce AI agents can analyze pipeline data, predict deal outcomes, and suggest next-best actions for sales teams.

Marketing Campaign Optimization

AI agents can personalize campaigns, optimize messaging, and analyze customer behavior across channels.

Industry-Specific Solutions

ISVs can build specialized AI agents for industries such as:

• Healthcare patient engagement
• Financial risk analysis
• Retail demand forecasting
• Manufacturing supply chain optimization

Strengthening the Agentforce 360 Partner Ecosystem

The expansion of Agentforce 360 significantly strengthens the Agentforce 360 partner ecosystem. Salesforce partners including ISVs, system integrators, and consultants now have a shared AI framework that encourages collaboration and innovation.

AppExchange Opportunities

AI agents built with Agentforce 360 can be distributed through Salesforce AppExchange, giving ISVs access to millions of Salesforce customers worldwide.

Partner Collaboration

ISVs can collaborate with Salesforce consulting partners to deploy, customize, and scale AI agent solutions for enterprise clients.

Co-Innovation with Salesforce

Salesforce actively supports partners through technical resources, documentation, and go-to-market programs, ensuring Agentforce 360 adoption continues to grow.

Salesforce AI Platform for ISVs: A Strategic Advantage

By opening Agentforce 360, Salesforce is redefining what it means to be an AI platform for ISVs. Instead of offering standalone AI tools, Salesforce provides a complete ecosystem data, AI, security, and distribution all in one place.

This approach benefits ISVs by:

• Reducing development complexity
• Ensuring enterprise readiness
• Accelerating customer adoption

It also benefits customers, who gain access to trusted AI solutions built directly into their Salesforce workflows.

The Future of AI Agents on Salesforce

Agentforce 360 is more than a product update it represents the future of AI on Salesforce. As AI agents become more autonomous and capable, ISVs will play a critical role in shaping how businesses use AI responsibly and effectively.

In the coming years, we can expect:

• Smarter, more contextual AI agents
• Deeper industry specialization
• Expanded monetization models for ISVs
• A rapidly growing Agentforce 360 partner ecosystem

Conclusion

The decision to open Salesforce Agentforce 360 for ISVs marks a pivotal moment in Salesforce’s AI journey. By empowering partners to build and distribute intelligent AI agents, Salesforce is accelerating innovation across its platform while reinforcing trust, scalability, and enterprise readiness.

For ISVs, Agentforce 360 offers an unprecedented opportunity to create next-generation AI solutions, unlock new revenue streams, and become key players in Salesforce’s AI-driven future. As businesses continue to embrace AI, Salesforce Agentforce 360 is poised to become the foundation of intelligent, agent-powered enterprise applications.