Salesforce in New Zealand: 2025-26 Job Market & Certification Path

Introduction: Salesforce in New Zealand
Salesforce remains the world’s leading Customer Relationship Management (CRM) platform, and its adoption in New Zealand continues to surge. Businesses across industries finance, healthcare, retail, and government are investing heavily in Salesforce to enhance customer engagement, automate workflows, and leverage AI-driven insights. As digital transformation accelerates, the demand for skilled Salesforce professionals in New Zealand is set to grow significantly between 2025 and 2026.
Table of Contents
1. The Salesforce Job Market in New Zealand (2025-26)
Why Salesforce Demand Is Booming
Several key trends are driving Salesforce adoption in New Zealand:
- Cloud Migration: Businesses are shifting from legacy systems to cloud-based CRM solutions for scalability and cost efficiency.
- AI & Automation: Salesforce Einstein AI and automation tools (like Flow and Process Builder) help companies streamline operations.
- Remote & Hybrid Work: Salesforce’s cloud-native platform supports flexible work environments.
- Data-Driven Decision Making: Companies rely on Salesforce Analytics and Tableau for real-time business insights.
Industries Hiring Salesforce Professionals
- Financial Services & Banking: Banks and insurers use Financial Services Cloud for customer onboarding and compliance.
- Healthcare & Life Sciences: Health Cloud enables patient management and telehealth solutions.
- Retail & E-commerce: Commerce Cloud powers online sales and personalized shopping experiences.
- Public Sector & Nonprofits: Government agencies use Salesforce for case management and citizen services.
- Technology & Consulting: IT firms and Salesforce partners (like Deloitte, Accenture, and local consultancies) hire experts for implementations.
Job Market Outlook
- Increased Hiring: More companies will seek Salesforce administrators, developers, consultants, and architects.
- Competitive Salaries: Due to skill shortages, certified professionals command premium pay.
- Contract vs. Permanent Roles: Many businesses hire Salesforce experts on contract for project-based work.
2. Key Salesforce Roles & Salaries (2025-26)
Here’s a breakdown of in-demand Salesforce jobs in New Zealand and their expected salaries:

Note: Salaries vary based on experience, certifications, and company size.
3. Top Salesforce Certifications for 2025-26
Certifications validate expertise and boost earning potential. Here are the most valuable ones:
Beginner-Level Certifications
- Salesforce Administrator – Essential for managing CRM setups.
- Salesforce Platform App Builder – Focuses on custom app development.
Intermediate-Level Certifications
- Salesforce Advanced Administrator – For complex automation and security.
- Salesforce CPQ Specialist – High demand for pricing and quoting solutions.
- Marketing Cloud Email Specialist – Ideal for digital marketers.
Advanced-Level Certifications
- Salesforce Developer (PD I & PD II) – For coding and integrations.
- Salesforce Data Architect – Master data modeling and governance.
- Salesforce Technical Architect – The pinnacle of Salesforce expertise.
Emerging Certifications
- AI & Einstein Analytics – As AI adoption grows, these skills will be crucial.
- Sustainability Cloud – With ESG (Environmental, Social, and Governance) trends, this niche is rising.
4. How to Build a Salesforce Career in New Zealand
Step 1: Get Certified
- Start with Salesforce Administrator or Platform App Builder.
- Use Trailhead (Salesforce’s free learning platform) for hands-on experience.
Step 2: Gain Practical Experience
- Volunteer for nonprofits via Salesforce.org.
- Work on freelance projects (Upwork, Fiverr).
- Join Salesforce user groups in Auckland, Wellington, and Christchurch.
Step 3: Network & Apply for Jobs
- Attend Salesforce events (e.g., Dreamforce, local meetups).
- Connect with recruiters specializing in Salesforce roles.
- Apply for entry-level roles like Junior Admin or Business Analyst.
Step 4: Specialize & Advance
- Move into development, consulting, or architecture based on interest.
- Keep up with Salesforce releases (three major updates per year).
Conclusion
Salesforce in New Zealand is set for steady growth through 2025-26, driven by increasing CRM adoption across industries. This expansion is creating strong demand for skilled professionals, making certifications like Salesforce Administrator, Developer, and Consultant highly valuable for career advancement. Job opportunities are diverse, spanning tech, finance, healthcare, and government sectors. For aspiring candidates, investing in Salesforce training now can open doors to competitive roles and long-term career stability in New Zealand’s evolving digital landscape.