Salesforce Partner Program Updates 2025

— iTechCloud Solution

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Salesforce introduced major updates to its Partner Program, aiming to boost partner capabilities, AI integration, and innovation. Here's a concise summary:

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New refined tiers were introduced to reward top-performing partners with benefits like early access to features and co-marketing opportunities.

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Advanced Partner Tiers

Trailhead received new certifications and training modules to keep partners aligned with the latest innovations.

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Expanded Training and Certifications

Events such as Dreamforce, Salesforce World Tour, and virtual summits enhanced networking and knowledge sharing.

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Improved Collaboration Opportunities

Salesforce offered grants, funding, and investments to encourage the development of innovative solutions, especially through ISVs.

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Incentives for Innovation

A new program was launched to help consulting partners provide ongoing managed services post-implementation.

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Managed Service Provider (MSP) Program

Salesforce deepened its partnership with Google Cloud, using Gemini AI to power customer agents and enable cloud deployment.

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AI Integration with Agentforce

This includes launching Hyperforce, expanding Agentforce, Arabic AI support, and setting up a regional HQ in Riyadh.

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$500 Million AI Investment in Saudi Arabia

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